The flow of high-profile product - which included box office hits such as “Godzilla vs.

HBO Max users at a time when no one could have predicted when films would consistently return to theaters. Project Popcorn, though derided by the creative community in the immediate aftermath of its announcement, delivered a steady stream of theatrical films with full marketing campaigns behind them (starting with blockbuster “Wonder Woman 1984”) to U.S. “We’ve committed to 45-day window for theatrical, but we will experiment if there are windows along the way before it gets to a streaming service,” the spokesperson added.

reaps the benefits of PVOD before putting the film on HBO Max. But that date came and went with no “Elvis” to be found on the streamer, as Warner Bros. The Austin Butler-fronted film first opened in theaters on June 24, which would have previously put its HBO Max debut date on Aug. Starting with “Elvis,” however, that streaming timetable will be much harder to predict. film to be streaming exactly 45 days after it first hit theaters, as films like “The Batman” and “Fantastic Beasts: The Secrets of Dumbledore” were available to stream just over a month after they were initially released in theaters. Throughout the first half of 2022, HBO Max subscribers could count on every new Warner Bros. new releases, the new normal appears to be a theatrical window followed by a PVOD window, then a release on HBO Max. “If we can monetize better by having another window before it goes to HBO Max, we may do that,” a spokesperson confirmed as Baz Luhrmann’s musical biopic “Elvis” is set to debut on PVOD on Aug. HBO Max Shape-Shifts: What We Know for Sure – and What We Don’t | Analysis

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